The ultimate advertisement strikes once again - advertising your product within a storyline and incoporating it into a film for buyers to watch. A new line of fur, silk, and cashmere basics called Co, is advertised in this short film directed by Daryl Wein. I love everything about it - the clothes, the music, the California sunsets. Fun fact about it all? The two designers behind Co, are branching out from the L.A. film industry, producer Stephanie Danan and screenwriter Justin Kern. How uber creative of them!